The Articles

Search Engine Optimization or SEO has become one of the most commonly used terms when it comes to anything related to marketing and branding. But if you’ve never heard of it, or you’re just not clear on what it is, you might be feeling that instant panic—the all too familiar, “Wait, what?” moment everyone has […]

Let’s be clear from the start: We’re talking about how much time you should spend making social media content, not simply digesting it. Although, there’s so much you can learn by exploring different social media accounts, and we’re definitely not discounting that. It’s called research, baby!  The deciding factor in how much time you should […]

Whether you’re building your website from scratch or working from an existing template, there are a few key points to look for when conducting your own website audit. Is Everything Speaking to Your Ideal Client? In our Brand Guide for photography clients, we send out an extensive workbook on how exactly to pin down your […]

Every day, it seems there are new trends flooding our Instagram, TikTok, and Twitter feeds. If not every day, then certainly every week. While some trends are particularly hilarious or disturbingly accurate in the commentary they offer, none of them last all that long. Collectively, it seems like our attention span for a hot topic […]

If we’re being honest (and we are, always), a strong social media presence is everything these days. That’s because social media builds brand awareness, and with greater awareness, the higher likelihood that you’ll see significant growth!  The question is how to make your social media presence so undeniably strong that it attracts all the right […]