The Articles

While any given holiday may make you feel blissfully nostalgic, or eager to celebrate tradition, it’s still important to remember how wide-reaching social media is – and there are potentially thousands of people who are seeing your post, and digesting the day differently. While your content should always be authentic to your brand, here are […]

Listen up, business owners – the truth of social media is this: Most people *aren’t* on here to learn. Period. End of story. Most people are on here to turn off their brain and consume content. They want to see photos of gorgeous vacation spots, outfits they should buy, people they don’t know happily wandering […]

Search Engine Optimization or SEO has become one of the most commonly used terms when it comes to anything related to marketing and branding. But if you’ve never heard of it, or you’re just not clear on what it is, you might be feeling that instant panic—the all too familiar, “Wait, what?” moment everyone has […]

Let’s be clear from the start: We’re talking about how much time you should spend making social media content, not simply digesting it. Although, there’s so much you can learn by exploring different social media accounts, and we’re definitely not discounting that. It’s called research, baby!  The deciding factor in how much time you should […]

Whether you’re building your website from scratch or working from an existing template, there are a few key points to look for when conducting your own website audit. Is Everything Speaking to Your Ideal Client? In our Brand Guide for photography clients, we send out an extensive workbook on how exactly to pin down your […]