There have been so many times when we’re scrolling online, doing a little research, or just looking around for fun, and we’ve seen certain accounts—usually businesses or influencers—using a host of hashtags on their social media content. This is especially the case when it comes to Instagram. So, what’s the deal? Why the hashtags? Let’s […]

Search Engine Optimization or SEO has become one of the most commonly used terms when it comes to anything related to marketing and branding. But if you’ve never heard of it, or you’re just not clear on what it is, you might be feeling that instant panic—the all too familiar, “Wait, what?” moment everyone has […]

Content calendars are absolute gamechangers when it comes to delivering the best content to all your followers. They help you prepare your goals and clearly plan out what posts you’re aiming to share with your dream clients—and most importantly, they help you organize the best times to share everything. If using a content calendar isn’t […]

Let’s be clear from the start: We’re talking about how much time you should spend making social media content, not simply digesting it. Although, there’s so much you can learn by exploring different social media accounts, and we’re definitely not discounting that. It’s called research, baby!  The deciding factor in how much time you should […]

Visual branding and digital marketing are two aspects of any business that we highly emphasize. Why? The answer is simple: To grow your business into the powerhouse that you want it to be, you have to intentionally brand yourself and get the word out about who you are and what you do. You have to […]

Whether you’re building your website from scratch or working from an existing template, there are a few key points to look for when conducting your own website audit. Is Everything Speaking to Your Ideal Client? In our Brand Guide for photography clients, we send out an extensive workbook on how exactly to pin down your […]

We one-thousand percent preach consistency when it comes to keeping up your social media game, but does that really mean you need to share a post every single day?  Honestly, it depends on your brand.  With all social media platforms, the goal of your consistent presence is to let your followers and potential clients know […]

Every day, it seems there are new trends flooding our Instagram, TikTok, and Twitter feeds. If not every day, then certainly every week. While some trends are particularly hilarious or disturbingly accurate in the commentary they offer, none of them last all that long. Collectively, it seems like our attention span for a hot topic […]

So, you’ve scheduled your first brand photography session, and you’re wondering how the heck to prepare for it. Have no fear: We’re going to make sure you’re all set up! After working with a variety of businesses and brands, we’ve seen how people prepare for their own sessions and what they do to make the […]

If we’re being honest (and we are, always), a strong social media presence is everything these days. That’s because social media builds brand awareness, and with greater awareness, the higher likelihood that you’ll see significant growth!  The question is how to make your social media presence so undeniably strong that it attracts all the right […]