The main goal with any visual branding strategy is to know exactly who your audience is. Without this core understanding, you’ll miss out on opportunities to show people engaging content about your business that they can actually relate to. One of the key players in visual branding strategy is (you guessed it) Instagram. So, how […]

Every day, we see new businesses pop up around us while old businesses strive to reorient themselves in our quickly expanding world. With new and old businesses alike, many people find that they’re struggling to create and maintain a successful branding strategy that will propel them into future success. We have a secret for you–the […]

If you’re reading this, chances are that you either own a business or you’re hoping to start one in the near future, but maybe you’re stuck on one big question: How can I brand myself in the best way possible? Perhaps you’re thinking about investing in professional photography to help visually brand your business, and […]

What Exactly Is Personal Branding Photography? A term that you hear a lot these days on social media or podcasts, absolutely. But beyond the latest catchword for entrepreneurs, personal branding photography is actually one of the most powerful tools a small business owner has in their arsenal. Personal branding photography is how you showcase your […]

As a small business owner in an increasingly digital age, social media has become a necessary part of everyday life. Social media has such a subtly influential effect on consumers who are aimlessly or purposefully scrolling through their feeds, and it’s important to capitalize on that as a business owner—especially since your online presence has […]

That’s why creating a mission statement can be daunting. How can one simple sentence showcase your years of experience, different services you provide, and target the audience all while reflecting your kick-ass personality?

Is the business burnout real? Here are a few easy ways to shake off the cobwebs and reset for maximum productivity.

Whether you’ve already booked a session, or you’re still on the fence about whether or not your business needs professional brand photography (hint, hint – it does), we’ve got a few tips and tricks that will guarantee you get the most out of your branding photography session. HAVE A CLEAR VISION ON YOUR BRAND STYLE […]

The Onliness Statement Tapping into your Core Brand Messaging In his Brand Strategy book “Zag” Marty Neumeier discusses the concept of an Onliness Statement, which just means defining what sets your brand apart from your competitors. Even if the product or service you’re offering is similar to someone else in your area or competitive market, […]

When navigating the world of small-business owning or entrepreneurship, figuring out what important first step to take can be daunting. Even if you’ve owned your business for years, sometimes it’s hard to know how to take the next steps for success. Scheduling a professional headshot session is easily the first step in taking any business, […]