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Let’s be clear from the start: We’re talking about how much time you should spend making social media content, not simply digesting it. Although, there’s so much you can learn by exploring different social media accounts, and we’re definitely not discounting that. It’s called research, baby!  The deciding factor in how much time you should […]

How Much Time Should You Spend on Making Social Media Content?


Whether you’re building your website from scratch or working from an existing template, there are a few key points to look for when conducting your own website audit. Is Everything Speaking to Your Ideal Client? In our Brand Guide for photography clients, we send out an extensive workbook on how exactly to pin down your […]

7 Checkpoints for Website-Building


We one-thousand percent preach consistency when it comes to keeping up your social media game, but does that really mean you need to share a post every single day?  Honestly, it depends on your brand.  With all social media platforms, the goal of your consistent presence is to let your followers and potential clients know […]

Do You Need to Post Something on Your Socials Every Day?


If we’re being honest (and we are, always), a strong social media presence is everything these days. That’s because social media builds brand awareness, and with greater awareness, the higher likelihood that you’ll see significant growth!  The question is how to make your social media presence so undeniably strong that it attracts all the right […]

Four Tips to Level Up Your Social Media Presence


The main goal with any visual branding strategy is to know exactly who your audience is. Without this core understanding, you’ll miss out on opportunities to show people engaging content about your business that they can actually relate to. One of the key players in visual branding strategy is (you guessed it) Instagram. So, how […]

Creating Purposeful Instagram Content


As a small business owner in an increasingly digital age, social media has become a necessary part of everyday life. Social media has such a subtly influential effect on consumers who are aimlessly or purposefully scrolling through their feeds, and it’s important to capitalize on that as a business owner—especially since your online presence has […]

The Best Way to Use Instagram to Boost Your Small Business